At Vallfirest, innovation goes hand in hand with people. As we continue to strengthen our presence in the United States, we are excited to welcome Peter Novak as our new Sales Director for the US market, a leader with a strong commitment to customer-centricity, innovation, and service to those who protect lives and landscapes every day.
With extensive experience working closely with first responders and a deep understanding of the evolving challenges in wildfire management, Peter joins Vallfirest at a pivotal moment of growth and transformation. In this Q&A, he shares his perspective on the future of the wildfire sector, the key opportunities for innovation, and what this new chapter means, both personally and for Vallfirest’s mission in the US.
- In your view, where do you see the biggest opportunities for innovation and growth in the wildfire sector today?
Working to accelerate the changing of industry standards and specifications to enable adoption new or advanced tools and technologies that keep our first responders safe and improve their abilities to save life and property. Our Dronster, Skid Units and Heli Skid are Technologies that offer insight to the possibilities for continuous improvement in fire management and mitigation.
- What excites you the most about this new chapter: for you and for Vallfirest?
Working in a market dedicated to many people who often selflessly serve others in their local communities and beyond.
- What can our customers and partners expect from this new phase in terms of product evolution and operational excellence?
Servant leadership is critical for success - that goes for markets and products and requires you actively listen to your customers and partners and take actions every day to learn and improve products, services and customer satisfaction.
- What’s one thing you’ve learned in your career that you’re bringing to Vallfirest from day one?
Know and acting on your Customers needs inside and outside your organization defines success.
This conversation reflects a clear vision for the future: advancing wildfire management through innovation, collaboration, and a deep commitment to those on the front lines. From accelerating the adoption of new technologies to fostering a culture of servant leadership, this new phase reinforces Vallfirest’s purpose of supporting first responders with tools that truly make a difference.
As we move forward in the US market, listening closely to our customers and partners will remain at the core of everything we do. With this leadership approach and a shared focus on continuous improvement, Vallfirest is well positioned to keep evolving, always in service of safer, more effective wildfire response.
Welcome to the team, Peter.
