We’re excited to welcome Devin Ross to the Vallfirest North America team, strengthening our presence in Canada and reinforcing our commitment to supporting wildfire professionals across the region.
In his role, Devin will support Vallfirest Canada’s distribution partners and their end users by delivering qualified sales solutions, providing timely sales support, and offering product expertise with reliable follow-through, ensuring crews have the right equipment for the job when it matters most.
We sat down with Devin for a short Q&A to learn more about his perspective and what this new chapter means.
In your view, where do you see the biggest opportunities for innovation and growth in the wildfire sector today?
Innovation in wildfire pumps and frontline equipment that improves reliability, firefighter safety, and efficiency in extreme conditions. As wildfire challenges continue to evolve, there is a critical need for solutions that help crews operate more effectively — and return home safely.
What excites you most about this new chapter — for you and for Vallfirest?
The opportunity to provide high-quality equipment to dedicated wildfire professionals is what drives me. Knowing they can trust both our products and my recommendations gives real purpose to the work we do, as we continue supporting the industry with reliable and safe solutions.
What can our customers and partners expect from this new phase in terms of product evolution and operational excellence?
Safer solutions, improved operational efficiency, and faster turnaround times when customizations or work-arounds are required. The focus is on responsiveness, adaptability, and continuous improvement.
What’s one thing you’ve learned in your career that you’re bringing to Vallfirest from day one?
Responsiveness and follow-through matter. Customers value clear communication, quick action, and knowing that when they reach out, they’ll get a solution.
We’re proud to continue expanding our North American team and strengthening our commitment to those on the front lines of wildfire response.
Welcome to the team, Devin!
